| Product Design And Development
Consultation for New Home Subdivisions, Planned
Unit Development, Condominium and Apartment Communities: |
- Consulting on floor plan selection geared
towards Buyer profile, design and usability
- Selections of interior product design to coincide
with Buyer profile
- Exterior color scheme, street scene and plotting
Assistance in processing project approvals
|
| Developing a Unique and Effective
Advertising Campaign Within the Developer's Marketing
Budget: |
- Event planning for all Grand Openings, weekend
public promotions and community service projects
- Coordination of direct mail, print media,
radio scripting, signage and press releases
|
| Marketing Strategy, Project
Theme, and Brochure Production: |
- Marketing budget preparations
- Sales office design and layout, including
renderings, topo and floor plans
- Consultation on model home design and aiding
in highest best use of model
|
| Builder's Option Program
Development: |
- Organize and implement the Buyer's option
selections including product pricing
- Coordinate with field superintendent and subcontractors
- Create an efficient, organized profit center
for the communities
|
| Marketing Studies and Competition
Reports: |
- Comprehensive reports on Buyer profiles, area
competition and bi-weekly sales and inventory
reports
|
| Full Service Real Estate
Brokerage: |
- Recruit, hire and train new home sales professionals
- Continuous education and motivation of staff
to produce high volume closings
- "Builder Friendly" weekly subdivision reports,
including lender and financing tracking
|
| Home Referral Program: |
- A referral network of top producing re-sale sales professionals to ensure the Buyer's existing home is effectively promoted and priced according to current market conditions
|